History and tradition, but also the ability to follow – and often anticipate – the ceaseless evolution of contemporary humanity: these are the elements that distinguish Nicola Santarelli 1915, a historic company from Italy’s Apulia region that has made a name for itself in the men’s tailoring sector. Started in the early years of the 20th century, the business took its first steps in the flourishing fabric trade of the time and then directed its energies towards men’s tailoring thanks to the leadership of Nicola Santarelli and Giacomo Pasculli. Now in its fourth family generation with Giuseppe Santarelli, the company looks to the future of tailoring, evaluating the evolution of the social and economic context, without ever forgetting its origins, characterised by an entirely Made in Italy know-how and the very high quality of its products. «In men’s clothing, the concept of Made in Italy represents a brand in itself» comments Nicola Santarelli, the company’s sole director. «For this reason, maintaining a high level of quality influences not only our reputation as a company, but that of an entire sector.
The quality of the product is one of the cornerstones on which our offer is based, it is the key allowing us to stand out!». What makes the difference are the manual production process (the fabrics are cut by hand with scissors), the use of ad hoc needle and thread for certain details of the clothes, and the wide range of fabrics from which the customer can choose. All this allows the company to meet the different needs of today’s customers, from the man who likes to wear fine blazers even on informal occasions to the businessman who is used to wearing well-cut suits that are comfortable to wear even on business trips, to the groom who is looking for a suit that is perfect for such a special day as a wedding. Always tied to its origins, which are rooted in the Apulian sartorial tradition, in 2015 the company inaugurated its current headquarters in Bitonto, in the province of Bari, which was recently joined by a showroom in Milan, in the very central via Montenapoleone. «The Milan office was born out of the need to be present in the country’s economic capital on a daily basis» continues Nicola Santarelli. «Milan is a crossroads for meetings and trade fairs in the fashion industry, and having a foothold there makes it infinitely easier for us to invite our customers to view Santarelli products directly». The company also offers its Italian and international customers a virtual assistance and consultancy service – which will soon be flanked by the activation of an e-commerce and a “travelling tailor” service that provides the participation of a qualified tailor at dedicated bespoke events. «The future looks complex but exciting» concludes Nicola Santarelli. «We intend to work on models that are more youthful and less set in stone, based on the needs of the moment, which see more and more work from home and the integration of classic and casual styles. We also want to open up to the opportunities of the digital world without, however, ever abandoning two fundamental focuses for us: the quality of the materials and staff training, a choice that has always proved to be a winner».
