Designed to bring fashion and luxury jewellery to life in perfect harmony, she has devised a fabulous collection composed of 50 couture silhouettes to be revealed at an exclusive fashion show during the 76th Cannes Film Festival. Elaborate textures that evoke gemsetting, delicate artisanal embroidery, as well as fabric structure in total symbiosis with High Jewellery: clothes and luxury jewellery thus shine individually while basking in each other’s glow. Resolutely intended to last, the pieces in this first collection are not expected to take centre stage for just a single season before becoming obsolete. They can be ordered at any time, year after year, as perfectly proportioned icons within a timeless wardrobe.
A BRILLIANTLY DESIGNED, CHARISMATIC COLLECTION
Expressing fashion and luxury jewellery codes through a profoundly fertile dialogue, Caroline’s Couture offers women the possibility of building their outfits in a perfectly coordinated way. “A wardrobe like a jewellery collection, which time makes more and more precious because it is accompanied by slices of life and carries experiences, memories and memorable moments within it. It is this approach to jewellery that I wanted to transpose to clothing” explains Caroline Scheufele.She thus adopts the same technique as for luxury jewellery: using the noblest materials, developing fabrics in order to create unique textures and calling upon the finest artisans.
Echoing the jewels of the Red Carpet High Jewellery collection created in Chopard’s Geneva workshops, every material has been custom-made to develop extraordinarily sophisticated textures. Echoing the jewels of the Red Carpet High Jewellery collection created in Chopard’s Geneva workshops, every material has been custom-made to develop extraordinarily sophisticated fabrics. And like Caroline’s luxury jewellery, these garments are as much about love as they are about lasting investments, designed to accompany women towards a sustainable future, in which what is loved once can be loved forever.
CREATING A VIRTUOUS CIRCLE
Caroline Scheufele has consistently worked to create a fairer world by ensuring responsible practices from ethical, social and environmental standpoints. This couture collection could not have been created without being deeply rooted in these humanist values. All Caroline’s Couture embroidery has been crafted by the Kalhath Institute in Lucknow, North India, which was born in 2016 under the impetus of Maximiliano Modesti. As Caroline Scheufele points out: “When you are lucky enough to live a charmed life, it is only right to give back what you can for the benefit of others and thus create a virtuous circle. The Kalhath Institute works to strengthen the skills of the artisans, to pass on this exceptional expertise within India and to put in place framework conditions enabling the craftspeople to earn fair wages – and these are exactly the kind of steps we have been taking for several years at Chopard.”
