The Van Cleef & Arpels boutique, located at 31 rue du Rhône in Geneva, Switzerland, welcomes the exhibition “Emblematic High Jewelry Creations” from November 23rd to December 30th, 2023. Visitors can discover nearly sixteen historic pieces from the Maison’s patrimonial collections.
The first Geneva boutique, opened in 1960, soon attracted a clientele seduced by the Maison’s savoir-faire. In 2013, the exhibition “Van Cleef & Arpels: 50 years of history in Geneva” celebrated the Maison’s relationship with Switzerland. Almost 10 years after the opening of this exhibition, the High Jewelry creations are once again displayed in the historical boutique.
Among the centerpieces of the exhibition is the majestic Zip necklace, created in 1951, a true gem of innovation characterized by its wide palette of precious stones including diamonds, rubies, sapphires and emeralds.
The exhibition also presents other remarkable pieces: the Cinq Fleurs clip and the Pastilles earrings created in 1951. The use of Mystery Set, a technique first patented by the Maison in 1933, breathes vivacity into this set. Specially cut for this purpose, the stones are individually inserted to completely cover the metal and preserve the gems’ true beauty.
After extensive renovation work, the boutique now welcomes visitors back to rediscover a timeless world of beauty and harmony.
