SERPENTI 75 years of infinite tales

To celebrate Serpenti’s 75th anniversary, Bulgari launched Serpenti Factory, an international artistic initiative embracing many aspects of the emblem, joining together past, present and future.
Bulgari continues its personal tribute to the city of Milan making it the star of the only European stage of this incredible journey.

From 11th October to 19th November at the Dazio di Levante in Piazza Sempione it will be possible to admire the Serpenti 75 Years of Infinite Tales exhibition: a narrative journey through jewels, watches, videos and archive materials.

For the occasion various international and Italian artists have been called upon to give their interpretations of the Serpenti emblem: Davide Quayola, Sougwen Chung, Daniel Rozin, Cate M, Fabrizio “Bixio” Braghieri, and Filippo Salerni illustrate the eclectic nature of the icon.

You will be able to reserve your visit to the exhibition through the official website or the QR code shown on the advertising around the city and on certain tram lines.
All guided tours will be held by trained students from the Università Cattolica in Milan.

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